Save Lost Leads Using WordPress Plugin WPForms
This entry is part 3 of 5 in the series WPForms

💡First: Right Fields, Right Order

When creating your forms, if you’ll put the email box as one of the first couple of fields, this helps tremendously. Here’s WHY you want to put the email field first or towards the top of your form.

You see WPForms is going to 🎧 “listen”👂(if you will) to different fields of your form. https://wpforms.com/addons/form-abandonment-addon/

In the world of programming, it’s called ajax. But, if you’re running a business, you need to remember to stay 100% focused on the WHY behind the WHAT.

It’s this ajax listening feature that creates the opportunity for you to follow up with those “lost leads” who got distracted and didn’t finish filling out the form.

Because of this, it’s imperative that you put the 👉email field👈 as close to the beginning of your form as possible 👍

Forms Plugin for WordPress Email Fields on Field Order
Forms Plugin for WordPress Email Fields on Field Order

🔑Key point is to remember that WPForms will not wait until the visitor is DONE filling out your form and presses the <sumbit> button (or whatever you have set).

As soon as the visitor types their email into this field, WPForms is going to IMMEDIATELY save that information for YOU❗ (regardless if they ever FINISHED filling out the whole form or not)

By doing that, WPForms will keep track of which sessions were abandoned. Then you can follow up with those individuals according to your needs.

Forms Plugin for WordPress Follow Up with Abandoned Visits
Forms Plugin for WordPress Follow Up with Abandoned Visits

❗ Without this feature, you’re simply losing leads and losing money!

💡Next: Check This Box Here

When using WPForms, you’re going to make variations of your forms, right? Of course you are. 👍

RELATED: WPForms vs. TypeForm, Wofuu, and Saas Forms

You’re going to make different forms for specific landing pages, for different audiences, and you’re going to make a good number of forms for each of your “behavior specific” goals, right? Of course! To make your forms more effective, you take the time to carefully articulate each and every form!

So each and every time you create all of your unlimited forms, be sure to check this box right here – each and every time!

Form Builder WordPress Plugin WPForms Form Anbandonment Toggle
Form Builder WordPress Plugin WPForms Form Anbandonment Toggle

❗ This is what makes the magic happen!

💡Third: Keep the Number of “fields-in-view” very short

Check out this image of a form on a smartphone:

That is indeed quite painful to look at!

There are times when you need to collect various fields for your user. And, if collecting dozens of fields is an absolute must, then always minimize the number of fields that are in the immediate site of the visitor.

When we setup a form using WPForms, we always utilize TWO very distinct features of WPForms.

One is the Form Pages Features: https://wpforms.com/addons/form-pages-addon/
But the more important feature that we need to point out here is the Multiple Page Forms.

IF (and, yes that is an ALL CAPS ‘IF’) longer forms are needed, Mulitpage Forms will split up the form into two different “pages” (if you will). Here’s a video from WPForms giving a really short overview.

Basically what that does is that it gives the viewers eyeball holes 👀 a significantly shorter visual cue of all the fields. Remember that screenshot from earlier of the two phone screens? It’s even worse on a desktop when your visitor immediately sees a HUGE list of fields that they need to fill out because they can now see *ALL* of them at the same time. 😧YIKES❗

Anytime we see that the visitor might need to fill out more than 4 or 5 fields, we ALWAYS (always! always! always!) add a “NEXT” button for all our forms. Always? HELL YES! Here’s why we want YOU to understand how important this is:

This totally cuts down on the number of “page bounces” & “page exits” as well. That’s where a visitor lands on the page, then does absolutely nothing. So what happened? How did you lose that lead?

💩They saw a big ass ugly form with a ton of fields that needed to be filled out and simply clicked ‘X’. Poof! You are gone. Just like that!

Website Forms done the wrong way
Website Forms done the wrong way

Cycle that ineffective process times the millions of page views of forms all over the internet & you’ll see why some convert incredibly well & other simply suck horrifically and waste both time and money!

❗Use WPForms’ “Next” button to show visitors no more than 5 fields!

💡Step Four: Ask OPEN ENDED Questions about THEM

Please take a minute to read, share, re-read, share, ask another opinion, then re-read this section as many times as possible.

Ask questions about your user. Not you!👍

  • Questions like: How did you hear about us? Should be rephrased into something more user-centered into something like: Hey, do you by chance remember what led you here?
  • Instead of prompting: Email? What would happen if you asked: What is your best email?
  • First Name? can be rephrased to a prompt that says: Hi! What’s your first name? ….and your last name?
  • Ask something that is not so lead centered like: What’s your favorite part of your job?

Can you see the difference in those prompts? Notice how many times we’ve used the word Y-O-U in this post? Can you spot the difference in the phrasing of those form field prompts?

💡That’s right! It’s all about Y-O-U😃

Now can you see why we refuse 🚫to use form builders that do not allow us the freedom to change every detail of the form. That’s why we use WPForms. And that is exactly how {ready} YOU Can Save Lost Leads And Sales In 4 Simple Steps😉

Series Navigation<< How to use Form Abandonment to Recover Distracted Conversions!How To Follow Up With Lost Leads (Step By Step) >>

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