Ok, I could have made the title of this post “9 Best Business Books to read during a Coronavirus outbreak”, but that just didn’t seem right. In a few months (hopefully), that title would be outdated.
So, if you are running a WordPress site, especially a WooCommerce site selling things online, then here’s a list of books that I ordered from Amazon in the last 2 months. They are great to read, and especially helpful for those that get unmotivated or need an extra boost for their online sales, lead capture, and conversions.
Ready? Great! Here’s my top 9 Business Books that I’ve read in the last month. Your goal here is to find a few books that will help you grow as well.
💡AS YOU READ THROUGH THESE, BE SURE TO WATCH FOR THIS LIGHTBULB FOR MORE IDEAS AND TIPS!
#9 Influence: The Psychology of Persuasion, Revised Edition
WHY? This book was great to really get me “outside of myself”. And, I don’t mean in a selfish type of way. What this book really explains is more perspective on evidence based reasoning as to why people will change their behavior.
Because this summation is so concise, let me just copy / paste these six principles that Dr. Cialdini will help you understand:
- Reciprocation: The internal pull to repay what another person has provided us.
- Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
- Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
- Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
- Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
- Scarcity: We want more of what is less available or dwindling in availability.
Get a Better Insight into your Customers
👉 https://amzn.to/2QGYvbp 👈
#8 Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy
WHY? This book is going to take you on a deep dive into several different aspects of content marketing. From ‘what it is’ to ‘how-to’ sections. My Favorite Part was Chapter Three:
Chapter Three really stresses the part about choosing the right audience.
Too many times we make website content, social media content, email newsletters, and take the approach that our business and our site is meant for a large group of people. It’s not!
Everything you do should be custom tailored to YOUR SPECIFIC AUDIENCE. And, chapter three really digs into this subject with you and helps YOU narrow down your content to the right customers that you need.
Learn How Your Content Can Convert Today!
💡DON’T WASTE CONTENT. IF YOU ARE GOING TO SIT DOWN AT THE KEYBOARD MAKE SURE YOUR TIME TYPES THE RIGHT TEXT!
#7 Pre-Suasion: A Revolutionary Way to Influence and Persuade
WHY? Here, let me give you a bit of a sneak peak into your-next-great-read 👍 On page 145, we have this quote:
When we don’t have the ability to think properly …. we can’t rely on a balanced assessment of all the pros and cons to correct for an emotionally based choice we might regret later.Pre-Suasion by Robert Caldini Ph. D.
See, this book isn’t really about you. But again, Pre-Suasion is about getting your mind framed around the CUSTOMER’s mind!
Wrap YOUR mind around YOUR customers!
💡 IT’S NOT NECESSARILY THE MESSAGE ITSELF THAT CHANGES MINDS, BUT THE KEY MOMENT BEFORE YOU DELIVER THAT MESSAGE.
#6 Social eCommerce: Increasing Sales And Extending Brand Reach
WHY? Although this book might have a bit of a “textbook” appearance, don’t let that stop you from grabbing a copy. In this book, it really breaks down the nitty gritty for each of the social channels and will give you a clear understanding of step-by-step instructions for using each one. Just what I needed! Maybe you too?
Engage Maverick. ENGAGE!
💡DONE WRONG? IT CAN BE AN ABSOLUTE TIME SUCK.
IF DONE CORRECTLY, YOU CAN PERSUADE, ESTABLISH DIALOGUE, AND CAPTURE NEW LEADS THROUGH SOCIAL MEDIA!
#5 Emotional Intelligence : Improve Your EQ For Business And Relationships | Unleash The Empath In You
WHY? Quite often you’ll hear the words “emotional intelligence”, especially in the realm of psychology and social sciences. But this book is ESPECIALLY helpful for APPLYING these principles to YOUR business!
Boost Your Social Awareness
in Your Business Now!
💡EVEN IF YOUR ‘EMOTIONAL INTELLIGENCE’ IS GREAT ON A PERSONAL LEVEL – THINK ABOUT THE POSSIBILITIES YOU CAN ACHIEVE ON GRANDER BUSINESS LEVEL!
#4 Yes!: 50 Scientifically Proven Ways to Be Persuasive
WHY? Broadly speaking, research provides a valuable insight into human behavior. There are tons of books on entrepreneurship, talking about businesses, and different ‘theories’. This book gives YOUr business definitive proof and scientific studies to mimic, apply, and gain wisdom!
Do YOU need Scientific & Proven?
💡THE BEST WEBSITES DON’T JUST LOOK AT WEB DESIGN.
THE PSYCHOLOGY OF PEOPLE IS THE PRIORITY!
#3 Enforcing YOU
WHY? This book is from a local author here where I live. What was best about this book was that it was a refreshingly affirmation of who I am.
Sometimes in business, we tend to go for what the customer wants us to be instead of simply sticking to what we know and 💖love💖 the most. If you struggle with that as well, then this book is for YOU! Actually, this is probably on the must-read-for-anyone list 😁
If you were living a lie,
would you want to know?
#2 Content Marketing Secrets: How To Create, Promote, And Optimize Your Content For Growth And Revenue
WHY? If you have a business site simply to receive leads or an eCommerce site selling products, then content is KING! If you struggle to publish content on a regular basis – ON YOUR SITE – (not on Facebook), then you need to read this book and take heed of every sentence in it. Highlight it, bookmark it, and re-read it as needed.
Create Content that Converts!
💡REGARDLESS OF YOUR EXPERIENCE WITH CREATING AND MARKETING YOUR CONTENT, YOU CAN USE THE INSIGHTS IN THIS BOOK TO TAKE YOUR BUSINESS TO THE NEXT LEVEL AND BEYOND!
#1 Building a StoryBrand: Clarify Your Message So Customers Will Listen
WHY? In this book, I learned (and you’re about to, right?) this thing called SB7. It’s a principle that I started seeing in almost every successful business and if you want your business to see the same growth as the examples in this book, then you’ll want to focus on those 7 key points that really unlock the full potential of your Brand Story in your business!
Build your Story. Build your Business!
💡SUCCESS IS NOT FINAL. FAILURE IS NOT FATAL. IT IS THE COURAGE TO CONTINUE THAT COUNTS! -WINSTON CHURCHILL