đ¨ No More WooCommerce Plugins will be sold with Multiple Site Licenses.What are your thoughts? đ¤ˇââď¸đ¤ˇââď¸ And what do you need to knowâ
 HowdyâI lead the WooCommerce business at Automattic, and just wanted to quickly chime in here.It is correct that we have removed the bulk license discounts for new purchasesâhowever:If you are currently subscribed to any of these bulk packs, *your subscription will renew at your original purchase price (you keep the discount)*. This change only relates to new purchases. Weâre in the process of emailing all impacted customers to share the same info.Why the change? Itâs pretty simpleâonly about 5% of our customers found value in these discounts, but it was adding confusion and friction in the purchase/upgrade flows for the other 95% of customers. It just wasnât serving its intended purpose, and worse, was making things harder for the majority of people. I hope if anyone can appreciate efforts to optimize purchase flows, itâs this group!Paul Maiorana
Do you think it was a smart move for WooCommerce to make these changes with no announcement?
It does seem like thereâs a good chance that more people would have upgraded to multi-site licenses had they known ahead of time that this change was coming.
AJ Morris, our friend from iThemes, make a really interesting argument and Iâll just copy and paste it here for everyone to read
What would you define as âcheap hostâ because of the fact that you are running eCommerce, you have to consider what type of hosting you have (which is another bag of worms Iâm not intentionally opening).That said, Iâm gonna open it. You have two instances here. If you are doing client work with the ability to put them on a maintenance plan you could use Cloudways or something similar. This type of hosting starts at $10/month, but I believe any eCommerce site making sales (or wanting to) is quickly going to surpass that. You have to consider different aspects of running a site, speed being the biggest (like in some cases you canât cache everythingâŚinstalling a caching plugin for speed improvements is not an option here).So that leaves you with automatically paying more than what I would consider âcheap hosting.â You are looking at paying $40-60 to get started with Woo.But my point isnât to talk simply about the hosting. (I work for a host, helped build the first Managed Woo hosting, so I have the creds to talk about it).Instead, my point is this. With Shopify, you have to consider all the monthly costs. Almost every time I build a site for a client, I needed 3-5 apps to build out their store. I was no longer paying the $29/month for Shopify (and really, I was likely moving to the base price of $79/month). I was paying closer to $200-300 per month for Shopify because of the monthly costs for all the apps needed to run/maintain the site.Comparing this to Woo it breaks down similarly. If Iâm adding 4-5 paid plugins to a clientâs site, I can likely give them discounts because most plugins have multiple tier licensing, even unlimited licensing. I can pass savings on to my clients by buying unlimited licenses to the plugins. So really the 4-5 paid plugins I would need to install on Woo sites goes down to 1-2 that I might need for a specific project (say subscriptions or memberships, but thereâs alternatives to the Woo âofficialâ plugins, ones that do have multiple tiered licensing options).If Iâm at the point where I need to have a client pay for 1-2 paid plugins, when you break down the costs to run a site, itâs at least HALF of what I would do with Shopify.Itâs easy for us to say a $500 yearly license seems expensive. But if you break it down, if you talk through it, in the long run, itâs actually cheaper for the client to still go with Woo than it is with Shopify.AJ Morris
As many people know I have used both WooCommerce and Shopify, & Shopifyâs prices normally do rack up to well over a few hundred dollars per month. And thatâs every month. Every month youâre paying 300 to 400 hundred dollars just to get the same functionality that you would need from a comparable WooCommerce site.
And while that may not be the exact point of this post it is an important aspect to consider.
So letâs get back to the point of this discussion which is to completely remove multi-site licenses from WooCommerce and to do it without any announcement whatsoever.
In the Facebook comment Paul mentions that only about â5% of our customersâ found value in these discounts. But Iâm wondering if he actually surveyed all of the active WooCommerce store owners to determine that amount.
Many store owners that I know of have multiple site instances for several plugins. Thereâs an individual that I can immediately think of off the top of my head which sells softball gear. The store owner has multiple sites and each one of them are using some of the same similar plugins and they were purchased with a multi-site license.
Iâm not quite sure where Paul arrived at the conclusion that multisite licenses were âadding confusion and frictionâ but that might not be reality. Iâm not in the least bit saying that multisite licenses might not have some element of confusion. But to state that â95% of customersâ were confused by multi-site licenses is a bit of a stretch for anyone to imagine being grounded in reality.
So what does this mean moving forward?
Well for all of those using product add-ons or the USPS plugin, or the checkout field editor or the CSV import suite, and any other plugin for WooCommerce, this now means that each and every site will have to have its own purchase of the plugin â every plugin! â every site!
I do think that WooCommerce could have made a substantial amount of revenue if they would have made this announcement ahead of time. Something like âHey, we are going to remove the multi-site license if you would like to buy a plug-in grab it now!â would have probably resulted in increased number of purchases for the plugins like Subscriptions and Memberships, and Bookings.
However, since this has been done without any announcement at all, it does somewhat put WooCommerce again in a bit of a momentary negative light. And unfortunately some of these situations seem to have a slight bit of âmodification in retrospectâ once it becomes more publicly known.
Are we going to keep using WooCommerce? Of course.
But do we need to reprice our budget for some of our stores? Absolutely.
There is a wonderful 11 year old who wanted me to spin up a new WooCommerce site for her to sell things and raise money for her summer camp. And of course we can all think of thousands of illustrations and examplesâŚ. However I now know that my license for product add-ons will not work for that store and I need to budget in an additional $49 for that plug in.
Is it a huge deal breaker for me personally? No. Iâve been doing this for 10 years.
Is it however a questionable mismanagement in handling this change from WooCommerceâs side?
Absolutely!
However, it is what it is and weâre not in charge.
But moving forward we all need to know and be aware as we build and budget WooCommerce stores that multi-site licenses are no longer available.
COMMENT! (b/c: âya never know. someone important might be reading those comments and reconsider)