This is probably one of the most struggled with, and yet the most powerful aspects of WooCommerce. Some WooCommerce Business Owners will struggle with this for months and months at a time. Then they’ll finally decide to give up. Wait, hope, and pray for orders to come in. Then (possibly) go on to realize, afterwards, how difficult it is to go backwards with orders, products, and settings to fix their Variations and Attributes.
DO NOT LET THAT HAPPEN TO YOU!
If you’ll jump in here, we’re going to collectively build on the past lessons and experiences from WooCommerce Business owners. We WILL learn from past mistakes and prevent those from hindering the future growth of our sales. And we WILL: confidently, quickly, efficiently, accurately be able to configure Attributes and Variations correctly!
Attribute & Variation | Different and Defined
An Attribute is NOT:
Briefly let’s take a moment of self-awareness to fully understand the most common MISperceptions of a WooCommerce Attribute. Once we see a few examples, let’s examine our own site to see if, perhaps, some of those interpretations of Attributes has been implemented incorrectly. If you spot any of these examples in your site, then you will be better equipped and prepared to as we move forward to fully and accurately understand what an Attribute is and is not in your store.
An Attribute IS:
This is perhaps where the bulk amount of confusion originates with Attributes and Variations in WooCommerce. We’re going to go through a CONFIDENCE BUILDING and GUIDED lesson here to fully understand what a WooCommerce Attribute IS. When we do this ONCE, and do it RIGHT, you’ll never have to worry about it again. You will be able to move forward and KNOW that you have set up and created your Attributes CORRECTLY!
A Variation is NOT:
When WooCommerce Business Owners consider Product Variations, we need to clearly communicate what a Variation is not. That way there’s no confusion moving forward with managing and resolving problems which get worse and worse over time with a misunderstanding of Variations.
A Variation IS:
Now, let’s fully understand what a Variation IS so that we can understand how each variation relates to other products, the store’s operation, and the customer’s front end view on the cart and checkout page. Implemented correctly, this will make your store look & function much more professionally.
The Problematic Way and the RIGHT Way to Enter Attributes
What Problems can happen when Attributes are Entered on the Product Page?
Layered Nav, Sales Reports, & Import/Exports are about to make you scream! Let’s prevent any confusion happening and make sure we have clearly articulated and clarified the results of entering Attributes on the Individual Product page. As a Store Owner, you won’t be able to spot this problem until your a bit further down the road, so we’re going to develop a clear understanding to really define what happens when we add Attributes on the Individual Product Page.
When Attributes are entered correctly, here’s what happens!
When we purposefully build our WooCommerce Variations correctly, not only will the Individual Product pages populate differently, but there’s something much, Much, MUCH MORE IMPORTANT! Remember we’re running a business, right? Both the REporting and the EXporting of your sales, products, and INVENTORY will now work CORRECTLY! #wahoo
Entry, Labelled, Configure, and Edit (get some popcorn!)
Add New Attribute: STOP HERE! (…and read the LABEL!)
Before you click “Add New Attribute” let’s fully understand what this field does, where your customer sees it, and how to use it correctly. When we use this field correctly, we can even use this field to prompt the customer for higher engagement and put more profits in the pocket for each WooCommerce Business Owner! Betcha never thought this field could do all that did ‘ya
EDIT Attribute: Name, Slug, & Archives Set Correctly
We’re going to carefully look at each of these fields. All three of these has a dynamic impact on several levels and different aspects of your WooCommerce Business. The name affects the customer side, the slug field affects your side, and the archives check box can shoot your SEO efforts straight into the ground. We need to fully understand the FULL IMPACT of each of these fields for your Business’s MAXIMUM POTENTIAL.
Configure Terms: Now the MAGIC happens!
Ah HA! Now we find where to correctly label and set each of these different Attributes! Once we see where to set these, we can then go on to rearrange these options in the most profitable order and manipulate the display of each Product Attribute with check boxes, radio buttons, and even color variation swatches. But first….. You should be VERY EXCITED that you can now confidently lay the foundation for ANY and EVERY Product Attribute scenario your Business will ever need!
Edit the Terms: NO (but maybe YES) Let’s look at YOUR Store!
Before we move on to finish out this lesson, let’s take a quick look at one last “piece of the puzzle”. You’ll have to actually hover over this to discover where to click, but on each Product Attribute, you’ll find (yet) another set of fields for Name, Slug, and a full WYSIWYG & Text editor. You’ll want to double check all of these and understand the Yoast SEO settings and their impact on your particular business needs.