Correctly and Efficiently building WooCommerce Variation Products for your Business is going to set your store apart from hundreds of thousands of other site owners who struggle to fully understand how incredible, incredibly simple, and incredibly POWERFUL Variable Products can be to distinguish your site from all the others and create a Power-FILLED presentation to your Customers!
In this Lesson, we’re not leaving any stone unturned, no option left unexplained, every configuration will be known and fully understood to give your Business the confident knowledge to fully maximize Variations for your Business’s Advantage.
Let’s slow down. Grab some coffee. And put your Variation Products on the Path to Success.
I believe in Y-O-U. And, once we do this right –and do it right ONCE– you WILL be completely competent to turn your business into a revenue powerhouse!https://videopress.com/embed/63crbqJA?hd=1&loop=0&autoPlay=0&permalink=1
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Step 1-Determine the First Options You Are Presented
Before we go any further into mixing, making, and creating all of your business’s Variable Products, let’s stop right here. These two options will control and determine many other decisions and functions down the line. Let’s make sure we get each one right by understanding exactly what these two options control.
Step 2-Click The Correct Content In The Right Order
When we Click the Correct Clicks in the Correct Order, things magically go smoothly and efficiently. Watch and DO!
Step 3-Do we need to COMBINE any of the Attributes?
THIS IS THE IMPORTANT PART! Click by click, this is THE MOST confused process & we’re going to get it right. This is also where I get the most 😍 JOY from hearing from WooCommerce Business Owners
4…and NOW we can CORRECTLY move to the Variations Tab Options
Stop a moment and Give Yourself Permission for a Compliment. I’ve seen thousands & thousands of WooCommerce sites. If you -yes YOU- have made it this far, YOU need to stop for a moment of AFFIRMATION! There are hundreds upon thousands of websites out there. And when YOU choose to RUN A BUSINESS, you separate yourself from the heard of those individuals who are still just tinkering. Look around the Fb Groups & Forums. Now look at how far YOU have come! Hey, you: yeah you: hey: hey you: GREAT JOB!
Now we can proceed to the Variations Tab! Let the Plethora of Options BEGIN!
Now We Have A Variable Product! Let’s Go Through EVERY Option
Almost Always Left Blank-Give Your Customer Another Image!
I’m not quite sure why this seems to consistently happen, but there are hundreds of thousands of Business Owners who are leaving this “customer engagement opportunity” totally and completely untouched. Let me show you how to capitalize on this setting in your Variation. Remember, everything matters! And it’s these little things that add up to big profits.
You can Always Disable ONE right here:
Another quick but important point to make sure you know of is right here. As you’re running your business, there will be times when inventory runs out, parts come in late, and supplies run out. Don’t let that hurt sales for your other product Variations.
There was another ‘Stock Option’ earlier. So what does this one do?
Didn’t we just see Another option for ‘Manage Stock’ earlier? YES YOU DID! So what does this one do? Well, don’t worry. You’re not alone & that question has been a struggle for many Store Owners. Let’s get YOUR Business running correctly & managing your Variation stock like a boss!
When you can’t see the price, this could be why
If you ever make this one mistake right here, you’re customers will notice, your sales will suffer, and it might take you WAY TOO long to figure out why. We are going to PREVENT that from ever happening right here and right now! Those “other businesses” that are wondering “why can’t I see the price”, losing sales, googling, wasting irreplaceable time, ………..THAT AIN’T GONNA BE YOU! #whooop
STOP & WATCH: Sale Price AND that little teeny tiny blue word ‘Schedule’
Ok, pull up a chair, pay attention here, and lets plot out your Business’s Sales. Automation is good, but let’s make sure we understand these timings and what these options will tangibly mean -ON THE FRONT END- for you customers, and on the -BUSINESS END- for your Business.
Stock Weight & Shipping
Stock Status: What These DO for Customers & Your Business
There’s THREE options here. YES, you can set these options in BULK or on an individual level for EVERY Variation. And what do these do for you on the backend of the store? What do these three options create in your customer’s eyes as they shop at your business? Let’s get this straight: You can lose money or keep making money when these are understood correctly.
Weight and Dimensions (#DadBod)
Be careful and very mindful that your entry in the field labelled “Weight” and “Dimensions” matches up with…. Well, lemme show ‘ya where the other one is. BOTH fields have the same affect so although they seem straightforward, let’s double check. Are these ADDED to the main product? Or are they INDEPENDENT of the Parent Product?
! IMPORTANT: Shipping Class for Variations! KNOW what it does BEFORE
As you’re running your Business and creating Variations, you’ll notice that there are TWO places to set “Shipping Class”. If we don’t get this right, it will EAT YOUR PROFITS from wrong shipping options. However, understood and done correctly, it will make for happy customers, and PROFITABLE WooCommerce Business Owners as well.
That last little box that says ‘Description’: WATCH What we can do with it!
Do you like engaging your customers? Do you want to see EVERY way to establish and further deepen an emotional connection with your customers? Then this part is for you! Stop leaving this field blank. When you start using this lesser-known & almost untouched feature, WATCH what this can do for YOUR BUSINESS!
The FINER Points of Variations
“Default Form Values”, Psychology, and YOUR Business
Once again, one of those options that some Business Owners seemingly miss quite often… Understanding this option here can substantially increase conversions. However, to understand YOUR Variable Product needs in YOUR Business, let’s make sure we understand ‘WHEN’, ‘WHY’, & ‘WHAT’ this toggle actually does.
The MOTHER OF ALL CONUNDRUMS & the really simple solution that’s sitting right there
Most WooCommerce Business Owners have tried exporting and then re-importing their variation products only to discover this afterwards. There is a VERY POWERFUL TOOL sitting here waiting to be used. Let’s explore, understand, and MASTER these TOOLS!
50 Max Variations
When you’ve got more than 50 Variations of a product, you WILL face this challenge. This might not be your current situation right now. But when you are EMPOWERED with how to fix it, should Your Business needs ever call for more than 50 Variations, you WILL know how to SOLVE it ahead of time!
For higher Engagement & More Sales: Change YOUR Customer’s PERSPECTIVE!
Radio Buttons: Easy To Tap for A Few Options
When the customer lands on your product page, how do THEY (not you – remember this is Business) want to be presented with making their choices for the Variations? Radio buttons like these are an option. From viewing thousands of heatmaps and visitor recordings, what are the right scenarios for using Radio Buttons – on desktop and mobile?
HUGE Drop Down Selections: Desktop and Mobile
Customer Useability Testing Matters! It’s a HUGE concern when we see drop offs in Analytics and User Testing Recordings of mobile visitors. So, we need to address YOUR Business, running WooCommerce, and really understand how the PRESENTATION of Variation Product Choices can affect your actual conversions and revenue. We’re going to go over the problems, and -OF COURSE- how to FIX them!
Images, Color Swatches, and What They Can Really Do
Here’s the deal: From almost a DECADE of using WooCommerce, let’s go over some User Data and BLUNT HONESTY! Here’s what to do if you’ve got a “few” Variations & Attributes, more than a “few”, and what-to-do when / if you’ve got 50+ Variations. Do NOT ignore this part if you like sales!
Done Right? Great! Here’s the ATTRIBUTE WIDGET! #wahoo!
First, The “Filter Products by Attributes” Widget
Now it’s time to drill down on customer behavior, and pull from my ~decade or so of WooCommerce & APPLY ALL THIS to YOUR WooCommerce Site and YOUR Business. Stop playing around with your wallet & let’s get this Widget installed, installed CORRECTLY, and running SO THAT your Customers can get-to-finding what they are looking for QUICKLY, EFFICIENTLY, and give you some money! #RunABusinessNotAWebsite #BusinessOwner #GROWTH
OR & AND: The difference is in the CLICK
This is one of those times where YOUR BUSINESS is going to CAPITALIZE on OTHERS EXPERIENCE! Ready? As a Business minded person running WooCommerce, you may/ may NOT notice this difference – but YOUR customers (those people giving you money) ARE going to spot the difference! Here’s what happens on the front end when a simple toggle of AND/OR is made:
COMBINE Two Attribute Filter Widgets!
Now for the MOTHER of all CUSTOMER features! When we combine these attributes, here’s what happens…. Here’s the settings…. Here’s the toggles… Here is the RIGHT WAY to get your BUSINESS closer to your CUSTOMER’s friggin’ WALLET!!!! (….sorry/not sorry | slightly excited) #whoop!